The Advertising of Alcohol and Tobacco
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How ads disguise addiction as sex appeal, freedom, and great parties
"The base of our business is the high school student," writes one tobacco company quoted in media critic Jean Kilbourne’s filmed lecture. With onscreen statistics, ad images, and clips illustrating her points, Kilbourne shows that the alcohol and tobacco industries promote addiction disguised as sex appeal, freedom, and great parties. Separate chapters on tobacco and alcohol are followed by a chapter urging viewers to fight back against a toxic media environment. Grades 9 and up. English with English subtitles. Color. 35 minutes. Media Education Foundation. ©1992.
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Media Education Foundation