MIND OVER MONEY
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It's bedrock economics: markets are rational. But NOVA introduces research from behavioral economists showing that people regularly make financial decisions based on emotions.
Onscreen experiments call market rationality into question while economists debate the validity of applying lab results to the real world. (Based on research in behavioral-decision theory, William Poundstone’s Priceless describes prices as "a collective hallucination" springing from factors the conscious mind would reject as irrelevant or irrational, and details how business capitalizes on this hidden psychology of value.)
This title is part of the series: MIND OVER MONEY
| Copyright | 2010 |
|---|---|
| Publisher | WGBH |
| Grade | 8 and up |
| Color | Color |
| Run Time | 56 minutes |
| ISBN | 9780809094691 |
Transcript of this program