WHY ADS WORK
The Power of Self-Deception
$99.00Order Code: LSC249DV ISBN : 9781557409256
The program exposes puffery (because all aspirin brands share the same formula, every brand can claim to be “best”), shows the difference between facts (“regularly priced at $89”) and opinions (“an $89 value”), and points out “weasel words” (such as when ads say the product can help—not that it does help).A final segment tests critical viewing skills by showing three ads without comment.
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