WHY ADS WORK
The Power of Self-Deception
DVD
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Real and simulated TV commercials are used to reveal the slipperiness behind their claims.
The program exposes puffery (because all aspirin brands share the same formula, every brand can claim to be “best”), shows the difference between facts (“regularly priced at $89”) and opinions (“an $89 value”), and points out “weasel words” (such as when ads say the product can help—not that it does help).A final segment tests critical viewing skills by showing three ads without comment.
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| Copyright | 1996 |
|---|---|
| Publisher | Learning Seed |
| Grade | 7–12 |
| Color | Color |
| Run Time | 22 minutes |
| ISBN | 9781557409256 |
Teacher's guide